In today’s climate, San Diego businesses are loath to suffer any negative publicity. Instead, they are looking for an edge wherever they can find it. Whether businesses know it or not, the internet is filling an important customer service role. Websites like Yelp.com and Amazon.com provide actual consumer reviews on a wide range of products and local services. More and more, the average consumer turns to the internet first for information and first hand customer insight. Whether looking for a car wash or an San Diego attorney, review sites on the internet are a powerful tool allowing consumers to look inside a company’s windows before trying out its goods or services. For instance, a modern consumer with car trouble today might do a search on Yelp.com for a trustworthy automotive repair shop in San Diego County. He or she would find out rather quickly that Advantec Auto Repair comes highly recommended (reviewed by 98 customers with a perfect rating of 5 Stars out of 5 Stars by all 98 customers). This is precisely the confidence builder that the savvy consumer is looking for before trusting their car to a mechanic.
While restaurants, products and retailers remain the most critiqued of all categories, it is only a matter of time before every business is under the internet microscope, including doctors, lawyers, banks, investment companies, real estate agents, dentists, cell phone companies and individual professionals. Go on line today and see what people are saying about your business. If you don’t find your company on Yelp, add your business. This allows you to provide accurate information about your location, phone number, website, pricing and other facts such as whether you accept credit cards. By adding an inbound link to your website, it also has a positive impact on your site’s optimization.