Modern technology has revolutionized the way we do business. Digital copies of documents are emailed instantly, faxes are sent via on-line services, fillable digital forms make transferring information simple and efficient, mobile phones allow business people to field calls almost anywhere and a vast array of information is instantly accessible…
Protecting proprietary information and processes is important to San Diego business owners. Trademarks, Patents and Copyrights provide companies protection for inventions, artistic works, symbols, names, images, and designs which are made public. As the name implies, “trade secret” law provides businesses protection for secret information. A trade secret is a…
Like any metropolis, San Diego has a diverse business climate requiring constant interaction amongst retailers, service providers, customers, guests, invitees, tenants and landlords, suppliers, manufacturers, contractors, government agencies, insurers, law firms, and accountants. This level of interaction naturally breeds conflict especially when multiplied by the large number of business, consumer…
Continued from Marketing Your Product or Service: Business Plan Part Four. Funding: The Funding section sets forth the amount of funding necessary to start or expand your business. A strong business plan doesn’t merely ask for a fixed amount of money. It sets forth the company’s funding requirements in detail…
Continued from Describing the Company: Business Plan Part Three. Marketing: Once you have a complete understanding of what your target market is, it is critical to have a plan to capture a competitive share of that market. The Marketing section of your business plan should tell the prospective investor exactly…
Continued from The Market Analysis: Business Plan Part Two. Company Description: As the title suggest, this section describes the business. In the Company Description, the San Diego business owner summarizes the nature of the business, how the business is organized, the needs of the marketplace and the reasons why your…
Continued from Writing an Effective Business Plan: Part One. Market Analysis: A market analysis should be conducted before starting any new business venture whether or not one feels compelled to draft a business plan. Having a marketable product or service is fundamental to any San Diego business’ success, and the…
Writing an effective business plan requires more than just summarizing good ideas. An effective business plan details your strategy for success. It starts with the formation of the company and ends with an exit strategy. A well drafted business plan prepares you for the task ahead, informs prospective investors and…
Continued from Negotiating Power – The Often Neglected Contract Position. In most cases, the party with the greater bargaining power presents a draft contract to the other and asks them to sign it as is. The draft will set forth the major contract terms already discussed by the parties such…
Because San Diego businesses routinely enter in to contracts with vendors, clients, customers and other partners, it is important that they are familiar with basic contract principles and the need for negotiating favorable contract terms. This is true whether or not they retain the services of a San Diego contract…